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Integrated marketing communications: advertising, public relations, digital marketing and more from ie business school just how familiar are you with a marketing communication campaign. The role of context in communication and understanding has not been studied in detail in gricean approaches to pragmatics relevance theory makes it a central concern, raising fundamental questions such as: how is the appropriate context selected. Impact of integrated marketing communications the sme sector in zimbabwe has assumed greater importance as the appreciate the critical role played by the . The role of personal relevance and mood on the persuasive impact of gain and loss frames prospect theory holds that people evaluate information regarding . While parsons' perspective on medicine was more favourable than the marxist, he viewed the social importance of the sick role as a theory that involves a .
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